Question 1

How do marketing credits work?

Accepted Answer

Your Oddle plan includes 5,000 marketing credits per month. Broadcast emails cost 1 credit each. Automation emails cost 20 credits each. All email types draw from the same pool. Unused credits roll over monthly, up to 4× your plan's allowance — so you can save up for peak seasons like CNY or Christmas. If you exceed your credits, overage blocks of 1,000 are added automatically.

Question 2

What's the difference between automations and campaigns?

Accepted Answer

Automations are always-on — they trigger based on guest behaviour (abandoned cart, lapsed diner, cancelled reservation) and run daily without you touching anything. Campaigns (broadcasts) are one-off emails you create and send when you want — a new menu launch, a seasonal promo, a holiday greeting. Both use the same drag-and-drop editor and draw from the same credit pool.

Question 3

Can I switch from Mailchimp to Oddle?

Accepted Answer

Yes — and many restaurants do. The Living Café switched from agency-managed Mailchimp to Oddle and saw 30× ROI on a $30/month plan. Because Oddle's customer data is already connected, you don't need to export, import, or sync contact lists. Your automations start running from day one.

Question 4

How does Oddle compare to Mailchimp or other standalone email tools?

Accepted Answer

Standalone tools like Mailchimp are good email senders — but they don't have your restaurant data. You need to manually export contacts, build segments from scratch, and stitch together separate tools for vouchers, reservations, and reporting. With Oddle, customer data flows in automatically from ordering, reservations, payments, and loyalty. Segments are built for you. Attribution is built in. And email marketing is included in your plan — not a separate subscription.

Question 5

Do I need other Oddle products to use email marketing?

Accepted Answer

Email marketing works with whichever Oddle products you're currently using. The more touchpoints you capture (Shop, Reserve, Terminal, Enrolments), the richer your customer data becomes — and the smarter your targeting gets. But you can start with whatever you have today.

Question 6

What kind of emails can I send?

Accepted Answer

Oddle supports 9 automated flows (abandoned cart, lapsed customer, reservation follow-ups, review requests, and more) plus custom broadcast campaigns. The drag-and-drop editor includes 13 content block types built for restaurants — including Menu Item, Reservation Ticket, Redeemable, and Promotion Code blocks. You can also use AI to generate complete campaigns from a text prompt.

Data to Dollars: The Oddle Marketing Engine Advantage

Built for the way restaurants actually work.

Set once. Runs every day.

See how restaurants use Oddle email marketing

Email marketing that's included — not extra.

Frequently asked questions

Stop losing guests you already won

Book a free demo

30-day guided onboarding

Join 5,000+ restaurant partners